Campaign recommendations have been based on the decrease in customer footfall and spending behaviour identified in the Yoyo blog data.

Campaign types and conditions to improve the decrease in customer footfall and spending behaviour.   

Early Adoption

Double points on first transaction

Bonus stamp on first transaction

Product Push/Increase Spend

Extra stamp on {insert product} before {insert time}

Bonus stamps on all iced drink purchases {OR insert other relevant product}

Double points on fruits juice {insert relevant product}

Bonus stamp on fruit pots {insert relevant product}

Improving customer footfall during non-peak days and times of day

Bonus stamp on any breakfast menu item (item to be defined) before 10am

Bonus stamp on {insert product} between 3pm-6pm 

Double points on {insert product} between 3pm-6pm 

Extra stamp on hot or cold drinks between 10am-12pm

Increasing Customer Spend at new sites or low transaction volume sites - Location Discovery

Bonus stamp when you purchase {insert product} at site {insert new site launched}

Triple points when you purchase {insert product} at site {insert new site launched}

Increasing Customer Spend at new sites or low transaction volume sites - Location Discovery

2 Bonus loyalty stamps on all Friday purchases

Triple points on all Friday purchases

Referrals (Campaign Duration Minimum 1 Month)

“Earn a free iced coffee when you invite your friend to join us.  Unlock your reward when your friend makes their first transaction and your friend is rewarded when they download and register the app”

Referrer Reward - 1 Free Iced Coffee

Referee Reward - x bonus loyalty stamps/x bonus loyalty points (number of stamps and points awarded dependant on loyalty programme)

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