Yoyo’s referral campaigns enable your customers to invite their friends to download the app and transact at your store. 

Both the existing user and the new user can be rewarded with points, stamps or vouchers.

It’s a proven way to increase customer acquisition and word-of-mouth for your brand, without requiring effort on your side.

From trialling referral campaigns on the high street we know that a referred user is 4x as likely to become a retained customer versus all other acquisition sources.

How do Referrals work?

1. Customer Experience - Refer a friend (Referrer)

  • App users see the campaign announcement in-app within your branded space
  • By tapping on the banner, customers will then see the campaign conditions
  • They then choose the channel and the friends they want to invite to download the app

2. Customer Experience - Register for Yoyo App (Referee)

  • The referee receives the invite via the chosen social media platform 
  • They can then click on the link and download the app
  • In two easy steps, this completes the signup process

3. Rewards Schemes

You can either reward: 

  • The referrer
  • The referee
  • Both parties to maximise consumer engagement and campaign success

Choose between incentivising their participation with points, stamps, or vouchers depending on what you think will have the most impact with your consumers.

You have the choice to reward participants at either of the following steps of the process:

Once the referee has downloaded and registered to the app 

Once the referee has made a first transaction

Some examples of Referral Campaigns you can run

Earn a free coffee when you invite your friend to join us.  You’ll be rewarded when your friend makes a first transaction, and your friend will be rewarded once they’ve registered
Referrer Reward - 1 Free Coffee
Referee Reward - 5 Bonus Loyalty Stamps


“Earn a free Pimms when you invite your friend to join us.  Unlock both your rewards when your friend makes their first purchase”

Referrer Reward - 1 Free Pimms
Referee Reward - 1 Free Pimms


“Earn a free coffee when you invite your friend to join us.  Unlock your rewards when your friend downloads and registers on the app”

Referrer - 1 Free Coffee
Referee Reward - 100 Bonus Loyalty Points


“Earn a free pint when you invite your friend to join us.  Unlock both your rewards when your friend makes their first purchase”

Referrer Reward- 1 Free Pint
Referee Reward - 5 Bonus Loyalty Stamps


“Earn a free coffee when you invite your friend to join us.  Unlock your reward when your friend downloads and registers on the app”

Referrer Reward- 1 Free Coffee
Referee Reward - No Reward

A couple of rules 

  • To be successfully validated, a referee can only be referred once and must have never transacted with you before. Once the referee is acquired, they can still receive invites for other retailers within the Yoyo app. 
  • A referrer can send an unlimited number of invites to friends.
  • The referee is unable to use their reward as their first transaction.
  • Referral invites expire when the campaign ends. If rewards are vouchers, you have the flexibility to choose their lifetime. 

For example, if the campaign ran between June 1st - July 31st, referral invites will only be valid during this time, but if the rewards during the campaign are vouchers, you can set the expiry date for these vouchers to September 30th.

The referral campaign won’t work in the following 2 scenarios:

  • The invited user is already registered with the suggested retailer
  •  There is a poor connection

Set up your own Referral Campaign 

Contact your CSM or partnersupport@yoyowallet.com to launch your tailor-made referral campaign.

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